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A photograph of a black and white, working cocker spaniel called Scooby with a text overlay that reads Meet Scooby. Scooby is being held by his owner, you can see their blue denim jeans and walking boots.
About Us Home   >   How it all began

It started with an Itch...

Convenient and fuss-free, Itch was created to make it quick and easy for pet parents to keep their pets happy and flea, tick and worm-free.

“We love our dogs, I’ve spent many years working in the pet care business and we still forgot to flea and worm our dogs!”

Jonny, Founder and CEO

Our kick-ass team

Meet the leaders of the Itch pack and their furry sidekicks.

Jonny and Scooby

CEO and Founder

Our source of inspiration, the starting point of all ideas, visionary of the pet space. We're talking about Scooby, obviously.
Adam

Founder

Wizard of words. Lord of legalities. And proud dad to 3 kids under 8, so we’ll let him off not owning a pet…
Dr Zoe Costigan

Head Vet at Itch

Zoe is our Head Vet here at Itch and the leader of our expert Vet Team of professionally qualified flea fanatics.
Hannah and Orca

Head of NPD, ESG Lead

Hannah’s the mastermind behind our product development and leads the Itch Green Team, for our planet-friendly future.

Sam and Lola

Head of Tech

Sam makes extremely complex techy things happen. More importantly, we’re all madly in love with Lola. And that’s why we keep Sam around. 
Sarah and Coco

Product Director

Sarah leads the Product team at Itch bringing ground-breaking products to market and mum to Coco, who can mostly be found with her head in a bin.
Katie and Pablo

Vet Team Leader

Fun fact - Bum Bags were Katie's brain child, following a rather unfortunate event involving poo and a face mask. But she asked us not to talk about that… 
Shaun and Sebastian

Head of Logistics

Shaun heads up the great team that deliver Itch to 100,000+ pets. Not pictured - Sebastian punching Shaun in the face right after this photo was taken.

You can find out more about our team of experts here as many of us contribute to the articles written on our blog.

It started with an itch...

Jonny says, “Sarah and I were sitting in the garden, watching our dog Scooby play with our new puppy Coco. Then it happened. Scooby dropped to the ground, lifted his leg and started that frantic scratch. Sarah and I look at each other. She thinks I de-flead the pets; I think she did. And somewhere in between, no one did!"

We'd STILL forgotten to flea and worm our dogs!

We love our dogs, we love our flea-free home, I’ve spent many years working in the pet care business – and we still forgot to flea and worm our dogs! So that’s why we created Itch – to make it quick and easy for pet parents to keep their pets happy and their homes flea, tick and worm-free.