Convenient and fuss-free, Itch was created to make it quick and easy for pet parents to keep their pets happy and flea, tick and worm-free.
Meet the leaders of the Itch pack and their furry sidekicks.
CEO and Founder
Our source of inspiration, the starting point of all ideas, visionary of the pet space. Dynamic, daring and always asking ‘what’s next?’. We're talking about Scooby, obviously. Jonny’s pretty cool too.
Founder
Working tirelessly to turn the vision into a reality, Adam leads the team with strategy, passion and warmth. A natural dealmaker, with a background in law, Adam heads up Itch investment, finance and key stakeholders.
Head Vet at Itch
Zoe is our Head Vet here at Itch and leads our expert Vet Team of professionally qualified flea fanatics. A passionate and dedicated advocate for pets, Zoe ensures the Itch range is vet approved, scientifically proven and treats the issues she sees most often in her vet practice.
It started with an itch...
Jonny says, “Sarah and I were sitting in the garden, watching our dog Scooby play with our new puppy Coco. Then it happened. Scooby dropped to the ground, lifted his leg and started that frantic scratch. Sarah and I look at each other. She thinks I de-flead the pets; I think she did. And somewhere in between, no one did!"
We'd STILL forgotten to flea and worm our dogs!
We love our dogs, we love our flea-free home, I’ve spent many years working in the pet care business – and we still forgot to flea and worm our dogs! So that’s why we created Itch – to make it quick and easy for pet parents to keep their pets happy and their homes flea, tick and worm-free.