A photograph of a black and white, working cocker spaniel called Scooby with a text overlay that reads Meet Scooby. Scooby is being held by his owner, you can see their blue denim jeans and walking boots.

It started with an Itch...

Convenient and fuss-free, Itch was created to make it quick and easy for pet parents to keep their pets happy and flea, tick and worm-free.

“We love our dogs Scooby and Coco, I’ve spent many years working in the pet care business and we still forgot to flea and worm them!”

Jonny, Founder and CEO

Meet our founders

Meet the leaders of the Itch pack and their furry sidekicks.

Jonny Gould and Scooby

CEO and Founder

Our source of inspiration, the starting point of all ideas, visionary of the pet space. Dynamic, daring and always asking ‘what’s next?’. We're talking about Scooby, obviously. Jonny’s pretty cool too.

Adam Gould

Founder

Working tirelessly to turn the vision into a reality, Adam leads the team with strategy, passion and warmth. A natural dealmaker, with a background in law, Adam heads up Itch investment, finance and key stakeholders. 

Dr Zoe Costigan and Clifford

Head Vet at Itch

Zoe is our Head Vet here at Itch and leads our expert Vet Team of professionally qualified flea fanatics. A passionate and dedicated advocate for pets, Zoe ensures the Itch range is vet approved, scientifically proven and treats the issues she sees most often in her vet practice.

Meet the rest of our team

You can find out more about our team of experts here as many of us contribute to the articles written on out blog.

It started with an itch...

Jonny says, “Sarah and I were sitting in the garden, watching our dog Scooby play with our new puppy Coco. Then it happened. Scooby dropped to the ground, lifted his leg and started that frantic scratch. Sarah and I look at each other. She thinks I de-flead the pets; I think she did. And somewhere in between, no one did!"

We'd STILL forgotten to flea and worm our dogs!

We love our dogs, we love our flea-free home, I’ve spent many years working in the pet care business – and we still forgot to flea and worm our dogs! So that’s why we created Itch – to make it quick and easy for pet parents to keep their pets happy and their homes flea, tick and worm-free.