A curly-coated dog, licking his nose, in a sunny forest.

We're here to kill fleas, not the environment

From using the most sustainable materials to sniffing out the most carbon efficient methods, our team is always on the lookout for more planet friendly ways for Itch to leave a mark.

A green recycling icon

100% recyclable packaging

Itch cartons, pouches and packaging are fully recyclable, wherever possible

A green recyclable energy lightbulb icon

100% renewable energy

used to produce our hero products Itch Flea and Itch Wormer, now and always

A green recycled water icon

We’re recycling water

when we produce Itch Treats, as we work towards a carbon emission free future

Positive packaging

All Itch cartons, pouches and dispatch packaging are 100% recyclable and are made using recycled materials, wherever possible. And we’ve reduced our emissions by making our product packaging smaller, which means we can fit more of them on each lorry. So that’s 70% less lorries on the road, and fewer fumes in the air.

Full metal jacket

We’ve worked hard with the Veterinary Medicines Directorate (VMD) to remove the outer carton from Itch Flea. Itch subscribers receive their monthly dose of Itch Flea in just its sexy foil jacket. This change will save 10 tons of waste paper this year alone! 

Itch Green Team

Our environmentally-passionate colleagues get stuck in with community projects, swapping poo bags for bin bags to help clean up local areas. We’re proud to say we’ve just launched our own team marketplace where colleagues can sell, borrow or give items to promote a circular economy.

Work hard and be kind to the planet

With an enthusiastic and dedicated team, we are on a mission to have a sustainable workplace that is powered by renewable energy. This year, we introduced an office-wide recycling programme for colleagues which has led to an 85% reduction in the waste we create ending up in landfill. 

B-Corp

We’re working hard to ensure our mission to become B-Corp rated in 2024/25 is a success. If there’s a way to reduce our impact on the planet, you can bet we’re on a mission to sniff it out.