Itch Calm Treats for Cats New! Soft centre, crunchy shell treats, 70g

How our treats help your cat feel relaxed

• CAUSES OF STRESS FOR CATS

  Our cats can be affected by stress, just the same as us! Here are a few common causes:

  Changes to their environment or home
  Whether you're moving house, moving furniture around or doing a spot of decorating, our cats can be sensitive to changes in their home environment. This can also include having new visitors in the home too. For example, friends coming over to visit, or even the introduction of a new baby (furry, or otherwise)! 

  Being given too much attention
  Some cats enjoy their alone time, they can become stressed if they're on the receiving end of too much attention. This can include being followed, excessively stroked or cuddled. All children should be closely monitored when spending time with cats to make sure they don't go OTT. It's great to get them into the habit at an early age of respecting your pet's boundaries.  

  Fireworks
  As we all know, this isn’t just an issue on Bonfire Night. They can go off all year round with various celebrations taking place, although the main firework season extends from October through to New Year. Cats can find the sound of fireworks distressing. 

  Threats to their territory
  Is there a new puss on the prowl in your neighbourhood? Our cats can be very protective over their home turf and the presence of a new cat in their space can be unsettling. This may trigger a fight or flight response which is linked with heightened levels of anxiety. 

  Visits to the vet
  The sights and smells of the vet's is enough to make any pet feel anxious. It could also have something to do with where the vet puts the thermometer...     

• SIGNS OF STRESS IN CATS

  Signs of cat stress include:

  • Scratching furniture

  • Urine marking 

  • Puffing up their fur to appear larger

  • Vocalising - growling, hissing and wailing

  • Crouching with their belly low to the floor

  • Dilated pupils

  • Becoming withdrawn or trying to hide away

  • Engaging less with humans

  • Eating and drinking less

  • Overeating

  • Vomiting or diarrhoea

  
  These aren't exhaustive lists, nor are these exclusively signs of stress. If you notice any of these changes and you're concerned about your pet's health and wellbeing, please speak to your vet.  

• HOW ITCH CALM TREATS HELP CATS RELAX

  Here are some of the ways Itch Calm Treats can help your pet to chill:
  
  Relaxation-inducing ingredients
  Our treats contain lemon balm and camomile for a double-whammy of chillax. Lemon balm is a natural calming ingredient which is renowned for its anti-anxiety and relaxation-inducing properties. Camomile helps to reduce inflammation and soothe away stress.
  
  Natural stress-relief
  We only use natural, calming ingredients which have a gentle, soothing effect. Nothing harsh and definitely no sedatives. Just a gentle nudge in the right direction to take your pet from stressed to serene. Ommmmm.
  
  Rewarding good behaviour
  By rewarding your pet when they demonstrate positive behaviours, you're essentially saying "More of this, please!".The more your pet gets used to being rewarded for good, calm behaviour, the more it will come naturally to them. Add in a calming treat here and there and you'll have a zen-like pet in no time at all.

• ITCH CALM TREATS FOR KITTENS

  Kittens can benefit from our calming treats which can be given from 12 weeks of age. They're packed with all sorts of goodness including lemon balm, camomile, ginger, vitamins and minerals.

  Treat your pet in moderation (even if they tell you otherwise) in combination with feeding them a high-quality pet food, formulated for their life stage.