HEALTHY TREATS, DELIVERED THROUGH YOUR LETTERBOX FOR FREE.

Wellbeing benefits

With lavender and camomile for stress and anxiety

Probiotics to help digestion

Helps to renew cells and improve wellbeing

Vitamins & Minerals icon

Added vitamins and minerals to support happy, healthy pets

Made with powerful, scientifically proven ingredients

Hand selected by vets and expert pet nutritionists
  • NUTRITIONAL INFO

    Freshly Prepared Duck 40%, Freshly Prepared Chicken 24%, Sweet Potato 13%, Potato, Peas, Vegetable Protein, Minerals, Vitamins, Chicken Gravy 1%, Nucleotides 1%, Cellulose, Omega 3 Supplement, Fructooligosaccharides (FOS), Beta Glucans, Mannanoligosaccharides (MOS), Camomile (50 mg/kg), Lavender (50 mg/kg). 

  • NUTRITIONAL ADDITIVES

    Vitamin A 15,000 IU, Vitamin D3 2,000 IU, Vitamin E 95 IU Trace Elements: Zinc (Zinc Sulphate Monohydrate) 85 mg, Iron (Iron (II) Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Copper (Copper (II) Sulphate Pentahydrate) 15 mg, Iodine (Calcium Iodate Anhydrous) 1.7 mg, Selenium (Sodium Selenite) 0.3 mg Gut Flora Stabilisers: Enterococcus faecium DSM 10663/ NCIMB 10415 1,000,000,000 cfu.

How they help your dog

  • SIGNS OF STRESS IN DOGS

    Signs of dog stress include:

    • Chewing and scratching at furniture

    • Vocalising - howling and whining

    • Tail tucked between their legs

    • Pacing

    • Yawning, drooling and licking

    • Panting

    • Dilated pupils

    • Becoming withdrawn or trying to hide away

    • Engaging less with humans

    • Eating and drinking less

    • Overeating

    • Vomiting or diarrhoea


    • These aren't exhaustive lists, nor are these exclusively signs of stress. If you notice any of these changes and you're concerned about your pet's health and wellbeing, please speak to your vet.  

  • CAUSES OF STRESS IN DOGS

    Our dogs can be affected by stress, just like us! Here are a few common causes of stress in dogs: 

    Changes to their environment or home
    Whether you're moving house, moving furniture around or doing a spot of decorating, dogs can be sensitive to changes in their home environment. This can also include having new visitors in the home too. For example, friends coming over to visit, or even the introduction of a new baby (furry, or otherwise)! 

    Being given too much attention
    Some dogs want all the attention they can get, but others really enjoy having their personal space. If your pet prefers a bit more alone time, they can become stressed if they're on the receiving end of too much attention. This can include being followed, excessively stroked or cuddled. All children should be closely monitored when spending time with dogs to make sure they don't go OTT. It's great to get them into the habit at an early age of respecting your pet's boundaries.  

    Holiday separation
    Taking your dog on your travels isn’t always an option, but holiday separation can be a real issue for some pets. Itch Calm Treats can help support dogs to feel safe and relaxed when you’re away, helping to reduce signs of stress and anxiety.

    Fireworks
    As we all know, this isn’t just an issue on Bonfire Night. They can go off all year round with various celebrations taking place, although the main season can extend from October through to New Year. It’s not uncommon for dogs to find the sight and sound of fireworks distressing. 

    Threats to their territory
    Is there a new doggo in the neighbourhood? Or some imposter weeing on your pooch's favourite patch of grass? Our pets can be very protective over their home turf and the presence of a new dog in their space can be unsettling.

    Visits to the vet
    The sights and smells of the vet's is enough to make many dogs feel anxious, particularly if they can remember a previous 'bad' visit. It could also have something to do with where the vet puts the thermometer...     

  • HOW ITCH CALM TREATS HELP TO CALM DOGS DOWN

    Here are some of the ways Itch Calm Treats can help your dog to chill:

    Relaxation-inducing ingredients
    Our treats contain camomile and lavender for a double-whammy of chillax. Lavender is a natural calming ingredient which is renowned for its relaxation-inducing properties. Camomile helps to reduce inflammation and soothe away stress.

    Natural stress-relief
    We only use natural, calming ingredients which have a gentle, soothing effect. Nothing harsh and definitely no sedatives. Just a gentle nudge in the right direction to take your pet from stressed to serene. Ommmmm.

    Rewarding good behaviour
    By rewarding your dog when they demonstrate positive behaviours, you're essentially saying "More of this, please!".The more your dog gets used to being rewarded for good, calm behaviour, the more it will come naturally to them. Add in a calming treat here and there and you'll have a zen-like pet in no time at all.

  • ITCH CALM TREATS FOR PUPPIES

    Puppies can also benefit from our calm treats! These can be given from 8 weeks of age. They're packed with all sorts of goodness including probiotics, lemon balm, camomile, vitamins and minerals.

    Treat your pet in moderation (even if they tell you otherwise) in combination with feeding them a high-quality pet food, formulated for their life stage.

3 simple steps

How it works

Itch - How it works - Step 1 icon

Tell us about your pet

Answer a few short questions about your best bud. We’re all ears!

Itch - How it works - Step 2 icon

We’ll make tailored recommendations

We’ll then recommend the correct dose and frequency for your pet, tailored to their unique needs.

Step 3 icon

Delivered to your door

Their monthly delivery of tasty treats will be sent to your door, for free, exactly when you need them.

vet approved!

Using a calming treat can help alleviate some of the everyday stresses some dogs feel, in turn this will have positive effects on their health and welfare. Left untreated stress can manifest as behavioural problems and even chronic recurrent health problems such as diarrhoea, cystitis or skin disease.

Itch Homepage - Vet image pink background

Dr. Zoe Costigan Itch Head Vet

BVSc BSc(hons) Cert AVP MRCVS
white fluffy dog laid on sofa

FAQs

  • HOW BIG ARE ITCH CALM TREATS?

    Our dog treats are 15.5mm.

  • ARE YOUR TREATS GRAIN FREE?

    Here at Itch HQ, we know that grains can cause upset tums in some pets. Itch Calm Treats are grain free so they can be enjoyed by as many pups as possible! 

  • HOW MANY ITCH CALM TREATS CAN I GIVE MY DOG PER DAY?

    Our treats are complementary and should be given in moderation alongside a normal complete diet. It’s great to get into the habit of regularly monitoring your dog’s weight. This will help you to make sure they stay within a healthy range and tweak their calorie intake if needed. As always, make sure fresh drinking water is always available for your dog to enjoy alongside their treats.

  • ARE THE POUCHES RECYCLABLE?

    We’re proud to say that our treats pouches are 100% recyclable, ink included! They can be recycled at large supermarkets, or check your local council for kerbside recycling. Head to the Recycle Now site to find your closest recycling point.  

    This means, with your help, we'll be reducing the enormous amount of packaging that ends up where it shouldn't - in landfill, our environment and our oceans.

    When the pouch is empty, simply wash it out and pop it along to your local large store, where they can be recycled along with other bags. Find your nearest here

  • IS THE DELIVERY PACKAGING RECYCLABLE?

    Your goodies will arrive either in a cardboard box which can be recycled at home and is made of recycled materials or our brand-new mailer bags which are made from Low Density Polyethylene (LDPE) and contain recycled materials. They’re fully recyclable, waterproof, strong, and of course – still personalised! 

    Our new bags are much smaller in size and weight than the cardboard boxes which means that we can fit more packages in our courier’s lorries. This means they have a more efficient  journey to your doorstep, reducing our carbon footprint as well as consumer waste. You can recycle them at your local supermarket - find your nearest here

  • WHAT ARE THE BENEFITS OF BUILDING A PET WELLNESS PLAN?

    Our pet wellness plans are tailored to your pet’s unique needs! After answering a few short questions about your pet, we’ll be able to recommend a personalised plan packed full of vet-approved products to keep your furry friend in tip-top shape.

Got a question?

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