Humour

With Itch, there's no fluff! From booty scooting carpet marks to mangled mouse presents, the realities of pet parenting can be gross and gruesome. But also, totally laugh out loud. Here we delve into some of the hilarious realities of pet parenting.

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Itch Insights Humour

What Your Pet's Sleeping Position Really Means

According to our research, two thirds (65%) of British pet owners will share the bed with their cat or dog tonight. It’s understandable. It can be hard to resist those puppy-dog eyes, or that loving purr when our pet's come to settle in for the night. 

 But did you know that by observing our pet's sleeping position, we can tell a lot about the special pet-owner bond we share with them?

We wanted to know more, so asked 2,000 Brits to reveal the 10 most common sleeping positions we adopt with our four-legged friends, and enlisted the help of leading animal behaviourist, Professor Peter Neville to give us insight into their meaning.

5 MIN READ
Itch Insights Humour
white and brown dog jumping in air over sand hill. flea with speech bubble, reading 'sorry mate, you can't out jump me'

How far can a flea jump?

Fleas - part-time athlete, full-time nuisance. Did you know fleas have one heck of a jump on them? It’s not that surprising then, when a flea jumps onto our pet and causes an infestation. Keep reading to find out exactly how far a flea can jump!

3 MIN READ
Itch Insights Humour

What does your pet's breed say about you?

Cats and dogs: the two pillars of pet ownership. Whether you’re a proud dog parent or a devoted cat companion, your choice of breed—or lack thereof—might reveal more about you than you think. Our furry friends are reflections of our personalities, from their quirks to their charms. So, what does your cat or dog breed say about you? Keep reading to find out.

3 MIN READ